Snow Peak - Living History

Few companies thrive for more than 60 years, and even fewer are led by three generations of the same family. Snow Peak’s rich family heritage keeps us connected to our origins and inspires innovation. Through more than six decades, we’ve remained centered on the healing power of nature and the rejuvenation it offers. With this belief and our customers’ happiness as our North Star, the future is bright. 

By joining forces in absolute trust, we work to achieve global leadership, elevating the essential life values inspired by being with nature. We are always evolving, always innovating, always creating new approaches. Our philosophy is that we are all users, so we provide customers with rich experiences that inspire us all. We are committed to having a positive impact on the planet. 

We believe in harmony and quality

We design its products with the belief that people should coexist harmoniously with the natural world. This philosophy is reflected in the way they create gear that enables users to feel closer to nature while respecting the environment. Also we are committed to high standards of craftsmanship. Our products are known for their durability, functionality, and meticulous design. We use premium materials and pay close attention to detail, ensuring that each product can withstand the rigours of outdoor use while providing comfort and style.